{"id":11085,"date":"2026-11-05T16:15:53","date_gmt":"2026-11-05T14:15:53","guid":{"rendered":"https:\/\/www.megapikselstuudio.ee\/?p=11085"},"modified":"2026-11-05T16:17:51","modified_gmt":"2026-11-05T14:17:51","slug":"megapiksel-nimetas-projektijuhid-umber","status":"publish","type":"post","link":"https:\/\/www.megapikselstuudio.ee\/en\/megapiksel-nimetas-projektijuhid-umber\/","title":{"rendered":"Megapiksel nimetas oma projektijuhid \u00fcmber majav\u00e4listeks turundusjuhtideks. Mis sellega muutus?"},"content":{"rendered":"
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Kampaania on enam-v\u00e4hem otsustatud, kanalid paigas, eelarve kinnitatud. Projektijuhi \u00fclesanne on panna masin t\u00f6\u00f6le: saada briif \u00f5igete inimesteni, hoida t\u00e4htaegadel silma peal, hoida klient kursis, koguda tagasisidet ja vaadata, et kampaania saaks laivi. Mingil hetkel v\u00f5ib aga tekkida k\u00fcsimus: kas ma tahan ainult teiste tehtud otsuseid ellu viia v\u00f5i tahaks ise rohkem otsustada, mida \u00fcldse teha tasub?<\/p>\n

\"Megapiksli Fotol: Megapiksli tiim<\/p>\n

Megapiksel<\/a> tundis, et l\u00e4htuvalt nende teenuse spetsiifikast ja sihtgrupist, kus keskendutakse 1\u201320M aastak\u00e4ibega ettev\u00f5tetele, kus pole majas turundusjuhti, t\u00e4hendab projektijuhi roll midagi teistsugust. Siin ta ei ole ainult t\u00f6\u00f6de liigutaja kliendi ja tiimi vahel, vaid sisuliselt mitme ettev\u00f5tte majav\u00e4line turundusjuht ning s\u00f5na \u201cprojektijuht\u201d ei v\u00f5ta seda ametit h\u00e4sti kokku. Majav\u00e4line turundusjuht ei k\u00fcsi ainult, millal kampaania valmis peab saama, vaid peab oskama k\u00fcsida, kas seda kampaaniat \u00fcldse on vaja, milline v\u00f5iks olla j\u00e4rgmine samm ja mida klient praegu k\u00f5ige rohkem vajab.<\/p>\n

Megapiksli partner ja strateeg Andreas Unt \u00fctleb, et just see nihe ongi rolli tuum. \u201eMeie projektijuht on klientidele turundusjuht, mitte projekti- v\u00f5i kampaaniap\u00f5hine partner. See ei ole inimene ainult meilide saatmiseks, vaid keegi, kes m\u00f5tleb strateegiliselt kaasa, kuidas ettev\u00f5tteid kasvatada,\u201d selgitab ta.<\/p>\n

Kampaaniast tervikpildini<\/h4>\n

Annely Emma Viljaste on Megapikslis t\u00f6\u00f6tanud ligi kolm aastat ning kuulub t\u00e4naseks ka ettev\u00f5tte juhtkonda. Enne Megapikslit t\u00f6\u00f6tas ta meediaagentuuris, kus t\u00f6\u00f6 oli tema s\u00f5nul rohkem kampaaniap\u00f5hine. Megapikslis muutus perspektiiv: \u00fcksikute projektide asemel tuli hakata vaatama kliendi turundust tervikuna.<\/p>\n

See t\u00e4hendas ka seda, et kliendi sisend ei saanud enam olla kogu t\u00f6\u00f6 l\u00e4htepunkt. Kampaaniap\u00f5hises koost\u00f6\u00f6s v\u00f5ib klient tulla agentuuri juurde \u00fcsna konkreetse sooviga. Majav\u00e4lise turundusjuhi puhul peab agentuuri inimene suutma ise rohkem ettepanekuid teha ja suunda n\u00e4idata. Viljaste s\u00f5nul tuleb kliendilt t\u00e4na pigem v\u00e4hem otsest sisendit kui klassikalises kampaaniap\u00f5hises koost\u00f6\u00f6s.<\/p>\n

[\"Annely 
Fotol: Annely Emma Viljaste, Megapiksli majav\u00e4line turundusjuht ja juhtkonna liige<\/p>\n

Just seda peab ka Unt \u00fcheks suurimaks m\u00f5tteviisi muutuseks. \u201eKui uus majav\u00e4line turundusjuht alustab, on tal tihti projektijuhi taust. Ollakse harjunud koosolekul k\u00f5igepealt kliendilt k\u00fcsima, mida ta tahaks teha. Meil on vastupidine p\u00f5him\u00f5te: k\u00f5igepealt peame ise ettepaneku lauale panema.\u201d<\/p>\n

S\u00fcgavale \u00e4risse<\/h4>\n

Viljaste jaoks saabus arusaam, et ta ei tee pelgalt projektijuhi t\u00f6\u00f6d, siis, kui keerulisemate klientide puhul ei piisanud enam reklaamide ja kampaaniate vaatamisest.<\/p>\n

Ta meenutab, et m\u00f5ne kliendi puhul olid turunduseesm\u00e4rgid t\u00e4idetud, kuid l\u00f5ppk\u00e4ive ei liikunud soovitud suunas. See t\u00e4hendas, et tuli minna s\u00fcgavamale kliendi \u00e4risse: vaadata \u00fcle varasemad tegevused, m\u00fc\u00fcgiprotsess ja otsida pudelikaelu.<\/p>\n

\u201eKui ma istun ettev\u00f5tte omaniku, tegevjuhi, m\u00fc\u00fcgijuhtidega \u00fche laua taga ja me \u00fchiselt arutame, mis toimub ja kuidas edasi minna, siis see on juba midagi palju enamat kui lihtsalt projektijuhtimine,\u201d kirjeldab ta.<\/p>\n

Seda kinnitab ka Viljaste klient, Hansas Plaadimaailma tegevjuht Maris Valusk. Tema s\u00f5nul on senine koost\u00f6\u00f6 olnud v\u00e4ga ladus ja kergendanud oluliselt koormat, mis oli enne vaid ta enda \u00f5lul. \u201eSee koost\u00f6\u00f6 tundub pigem nagu meil oleks oma turundustiim, mitte nagu klassikaline agentuurisuhe,\u201c tunnistab Valusk.<\/p>\n

Pimedas ei kombata<\/h4>\n

Viljaste s\u00f5nul ei t\u00e4henda suurem vastutus siiski seda, et iga hommik algab t\u00fchjalt lehelt. Vastupidi: iga kliendiga luuakse aastane turundusplaan, mis seotakse \u00e4riliste m\u00f5\u00f5dikutega. Tema t\u00f6\u00f6 on seda plaani ellu viia ja vajadusel korrigeerida.<\/p>\n

\u201eMul ei ole nii, et ma \u00e4rkan hommikul ja m\u00f5tlen, mida selle kliendiga n\u00fc\u00fcd teha v\u00f5iks. Ma tean eesm\u00e4rke, ma tean tegevusi ja p\u00fc\u00fcan neid v\u00f5imalikult h\u00e4sti ellu viia.\u201d Tema s\u00f5nul on selge strateegia ja KPI-de kokkuleppimine hea koost\u00f6\u00f6 alus, sest siis ei kombata pimedas.<\/p>\n

See t\u00e4hendab ka oskust sageli \u201eei\u201d \u00f6elda.<\/p>\n

Klientidele j\u00f5uab pidevalt uusi pakkumisi \u2013 v\u00e4limeedia, raadio, erinevad koost\u00f6\u00f6v\u00f5imalused. Viljaste tunnistab, et \u00fcsna sageli tuleb ette olukordi, kus tema soovitus on neid mitte teha, sest need ei sobi \u00e4riliste eesm\u00e4rkidega.<\/p>\n

Viljaste jaoks on praeguse rolli \u00fcks suuremaid plusse see, et ta n\u00e4eb oma otsuste m\u00f5ju palju pikema aja jooksul. \u201eTavaagentuuriga v\u00f5rreldes on need hoovad, mida ma m\u00f5jutada saan nii l\u00fchi- kui pikaajalises plaanis, m\u00e4rksa suuremad,\u201d \u00fctleb ta. \u201eMul on v\u00f5imalik kliendiga palju l\u00e4hedasemaks saada, koos temaga kasvada ja \u00f5ppida, mis on tema jaoks \u00e4riliselt k\u00f5ige targem.\u201d<\/p>\n

Kampaaniap\u00f5hise projektijuhi t\u00f6\u00f6 v\u00f5ib l\u00f5ppeda hetkel, kui projekt on valmis ja raport saadetud. Kas kampaania muutis hiljem midagi ettev\u00f5tte \u00e4ris, ei pruugi agentuuri inimene enam n\u00e4hagi. \u201eMina n\u00e4en m\u00f5ju enne, p\u00e4rast ja keskel,\u201d lisab naine.<\/p>\n

K\u00f5igile selline t\u00f6\u00f6 loomulikult ei sobi. Viljaste s\u00f5nul on antud t\u00f6\u00f6 puhul \u00fcks olulisemaid omadusi uudishimu. Agentuurit\u00f6\u00f6 t\u00e4hendab, et \u00fchel p\u00e4eval v\u00f5ib tegeleda t\u00e4iesti erinevate valdkondade ja \u00e4rimudelitega ning nende vahel tuleb kiiresti \u00fcmber l\u00fclituda.<\/p>\n

Projektijuhist juhtkonda<\/h4>\n

V\u00f5ib-olla n\u00e4itab rolli arenguv\u00f5imalusi aga see, mis juhtus Viljaste endaga. Ta on t\u00f6\u00f6tanud agentuurides projektijuhina kokku juba ligi seitse aastat. Mingil hetkel tundis ta, et projektijuhtimine \u00fcksi ei anna enam igap\u00e4evat\u00f6\u00f6le piisavalt t\u00e4hendust.<\/p>\n

Megapikslis hakkas ta \u00fcsna loomulikult v\u00f5tma enda kanda ka \u00fclesandeid, mis tema ametijuhendisse otseselt ei kuulunud: \u00fcrituste korraldamist, personaliteemasid ja protsesside arendamist. \u201eK\u00f5ik need v\u00e4ikesed ekstra miilid tulid kuidagi loomulikult. Mul tekkis v\u00e4ga kiiresti vastutustunne selle ettev\u00f5tte ja oma rolli ees,\u201d kirjeldab ta.<\/p>\n

See ei j\u00e4\u00e4nud m\u00e4rkamata. Veidi v\u00e4hem kui aasta tagasi tehti talle ettepanek liituda ettev\u00f5tte juhtkonnaga. Viljaste enda s\u00f5nul kasvas see samm v\u00e4lja v\u00e4ga orgaaniliselt sellest, millised tugevused olid temas t\u00f6\u00f6 k\u00e4igus esile tulnud.<\/p>\n

J\u00e4rgmine samm ei pea olema lihtsalt suurem klient<\/h4>\n

Megapiksel otsib praegu oma tiimi uut kogenud projektijuhti. \u201cOotame inimest, kes suudaks olla korraga mitmele kliendile nende majav\u00e4line turundusjuht. See t\u00e4hendab, et ta peab suutma ise m\u00f5elda, ise ettepanekuid teha ja v\u00f5tta vastutuse selle eest, kuhu kliendi turundusega liigutakse,\u201d s\u00f5nab Unt.<\/p>\n

K\u00f5ige paremini v\u00f5iks roll sobida inimesele, kellel on juba mitu aastat agentuurikogemust, kes tunneb, et lihtsalt projektide liikuma panemisest enam ei piisa ning kes tahab istuda laua taga mitte ainult turundusjuhtide, vaid ka tegevjuhtide ja omanikega.<\/p>\n

Megapiksli j\u00e4rgmiseks majav\u00e4liseks turundusjuhiks saad kandideerida siin: https:\/\/megapiksel.pakkumisteleht.ee\/projektijuht\/<\/a><\/em><\/p>


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Artikkel algselt avaldatud Turundajate Liidu<\/a> lehel<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Miks nimetas Megapiksel oma projektijuhid \u00fcmber majav\u00e4listeks turundusjuhtideks? Annely Emma Viljaste ja Andreas Unt r\u00e4\u00e4givad, mis rollis muutus.<\/p>","protected":false},"author":15,"featured_media":11083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"page_builder":"","footnotes":""},"categories":[116],"tags":[],"class_list":["post-11085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogi"],"yoast_head":"\nProjektijuhist majav\u00e4liseks turundusjuhiks | Megapiksel<\/title>\n<meta name=\"description\" content=\"Miks nimetas Megapiksel oma projektijuhid \u00fcmber majav\u00e4listeks turundusjuhtideks? 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