{"id":7915,"date":"2026-03-22T14:44:48","date_gmt":"2026-03-22T12:44:48","guid":{"rendered":"https:\/\/www.megapikselstuudio.ee\/?p=7915"},"modified":"2026-08-10T22:06:47","modified_gmt":"2026-08-10T20:06:47","slug":"kuidas-tegime-1-eurost-12-eurot-ehk-koostoo-haagega","status":"publish","type":"post","link":"https:\/\/www.megapikselstuudio.ee\/en\/kuidas-tegime-1-eurost-12-eurot-ehk-koostoo-haagega\/","title":{"rendered":"How we turned 1 euro into 12 euros \u2014 our partnership with Haage?"},"content":{"rendered":"
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Eesm\u00e4rk\u00a0<\/strong><\/h4>

The water sales season was just starting \u2014 it was May, with several months ahead where Haage's sales needed to be kept up.\u00a0<\/p>

Sellesse perioodi paigutasime kolm kampaaniat:\u00a0<\/p>

  1. Mai – Haage s\u00fcnnip\u00e4evakuu ja e-pood allahinnatud<\/li>
  2. Juuni – veebim\u00e4ng<\/li>
  3. August – veebim\u00e4ng<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Kuidas mai kampaania tegime?<\/h4>
    • Meta ja Google’i reklaamide visuaalid
      • 3 staatilist visuaali erinevates m\u00f5\u00f5tmetes<\/li>
      • karussell<\/li>
      • videoklipp<\/li><\/ul><\/li>
      • 8 postitust Facebooki, Instagrami ja LinkedIni.<\/li>
      • 3 uudiskirja.<\/li><\/ul>

        Ekstrat\u00e4helepanu l\u00e4ks staatilistesse loovlahendustesse. Kuna Haage on preemiumbr\u00e4nd, oli oluline, et allahindluse s\u00f5num saaks \u00f6eldud haagelikult. Kui liiga vilkuva allahindluse reklaamiga minna, teeb see edasise tavap\u00e4rase m\u00fc\u00fcgi keerulisemaks ning Haagele oleks tulnud allahindlusbr\u00e4ndi maik juurde.\u00a0<\/p>

        Peamine kanal oli Meta reklaamid ja sinna tegime loovlahendused, mis suunasid otse e-poodi.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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        Loovlahendused, mis suunasid e-poodi<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Loovlahendus\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Loovlahendus\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Loovlahendus\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        <\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Mai tulemused\u00a0<\/span><\/h4>

        L\u00e4bi aegade edukaim kuu Haage e-poes ja kogu kampaania ROAS 12,03. S.t. 1 \u20ac t\u00f5i 12 \u20ac tagasi.<\/p>

        Saime enda t\u00f6\u00f6 taset v\u00f5rrelda varasema aastaga, kus oli sama eelarve, samasugune allahindlus e-poes ning sama eesm\u00e4rk tuua m\u00fc\u00fcki. Meie edu tuli loovlahenduste klikim\u00e4\u00e4rast (CTR-ist), mis oli umbes kaks korda k\u00f5rgem.\u00a0<\/p>

        Esiteks tegime rohkem loovlahenduste variatsioone ja teiseks tegime loovlahendused, mis j\u00e4\u00e4ksid v\u00f5imalikult h\u00e4sti uudisvoos silma ja kutsuksid klikkima.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        Miks tegime suvel kaks m\u00e4ngu?\u00a0<\/span><\/h4>

        Tulemused n\u00e4itasid, et m\u00e4rkimisv\u00e4\u00e4rne protsent k\u00e4ibest tuli uudiskirjadest. Seega mida suurem list, seda suurem k\u00e4ive. Sellest l\u00e4htuvalt v\u00f5tsime prioriteediks uudiskirjalisti suurendada. Ent samas oli eesm\u00e4rk ka vett samaaegselt m\u00fc\u00fca.\u00a0<\/p>

        M\u00e4ngus tuli p\u00fc\u00fcda mineraale Haage pudelisse ja vastavalt saadud skoorile v\u00f5itsid kuni -25% sooduskoodi, mida e-poes kasutada.<\/p>

        Kuigi visuaali \u00fclesanne oli saada kasutaja klikkima, v\u00f5tsime seda ka kui<\/span>\u00a0br\u00e4ndireklaami v\u00f5imalust Haagele. On palju, kelleni reklaam j\u00f5uab, aga kes ei kliki \u2013 sellest hoolimata v\u00f5iks ta tajuda, et sai pihta Haage br\u00e4ndiga. Seet\u00f5ttu kasutasime \u00e4ra peamiseid Haage br\u00e4ndikoode ja j\u00e4lgisime, et need oleksid toodud esile: Haage logo, Haage sinakas v\u00e4rv, Haage oman\u00e4oline pudel.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        loovlahendused, mis suunasid m\u00e4ngule<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Haage\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Haage\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Haage\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Haage\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        <\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Kuidas m\u00e4ng m\u00fc\u00fcs?<\/h4>

        E-poe m\u00fc\u00fcgitulu v\u00f5rreldes varasema aasta sama perioodiga: 10x k\u00f5rgem. Lisaks sellele t\u00f5ime kahe m\u00e4nguga uudiskirjalisti 2851 uut e-maili, kellele tulevikus kampaaniaid suunata.\u00a0<\/span><\/p>

        Samuti ei saa alahinnata taolise m\u00e4ngu m\u00f5ju br\u00e4ndingule. Keskmiselt m\u00e4ngis \u00fcks m\u00e4ngija 90 sekundit ja kaks korda. Oli br\u00e4ndi m\u00f5juv\u00e4ljas 3 minutit \u2013 aeg, milleni \u00fckski teine reklaamimeedium ei k\u00fc\u00fcndi. M\u00e4ng oli ka seotud selge category entry point<\/em>’i ja eristuvusega: kasutaja pidi p\u00fc\u00fcdma pudelisse mineraale, misl\u00e4bi tugevdasime tarbijate peas seost: “Kui m\u00f5tlen mineraalidega vesi, m\u00f5tlen Haage”.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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        Mis klient \u00fctles?<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \n\t\t\t\t\u201cMegapiksliga koost\u00f6\u00f6d tehes on tunne, et nad pole lihtsalt partnerid, vaid osa sinu enda tiimist. Nad on alati olemas, p\u00fchenduvad igale projektile ja teevad seda s\u00fcdamega. Tiimi p\u00f5hjalik teadmine turunduse v\u00e4rskeimatest trendidest annab kindluse, et tulemused ei ole mitte ainult head, vaid sageli \u00fcletavad ootusi.\u201d\t\t\t<\/p>\n\t\t\t\t\t\t\t

        \n\t\t\t\t\t\t\t\t\t\t\tSilikaat Grupi turundusjuht<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        \n\t
        \n\t\t\t\"Kersti\t<\/div>\t
        \n\t\t\t\t\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

        Eesm\u00e4rk\u00a0 Oli algamas vee m\u00fc\u00fcgi hooaeg, k\u00e4es oli maikuu ning ees oli mitu kuud, mil hoida \u00fcleval Haage m\u00fc\u00fcki.\u00a0 Sellesse perioodi paigutasime kolm kampaaniat:\u00a0 Mai – Haage s\u00fcnnip\u00e4evakuu ja e-pood allahinnatud Juuni – veebim\u00e4ng August – veebim\u00e4ng Kuidas mai kampaania tegime? Meta ja Google’i reklaamide visuaalid 3 staatilist visuaali erinevates m\u00f5\u00f5tmetes karussell videoklipp 8 postitust […]<\/p>\n","protected":false},"author":9,"featured_media":8024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"page_builder":"","footnotes":""},"categories":[98],"tags":[],"class_list":["post-7915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-postitused"],"yoast_head":"\nKuidas tegime 1 eurost 12 eurot ehk koost\u00f6\u00f6 Haagega? - Megapikselstuudio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.megapikselstuudio.ee\/en\/kuidas-tegime-1-eurost-12-eurot-ehk-koostoo-haagega\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kuidas tegime 1 eurost 12 eurot ehk koost\u00f6\u00f6 Haagega? - Megapikselstuudio\" \/>\n<meta property=\"og:description\" content=\"Eesm\u00e4rk\u00a0 Oli algamas vee m\u00fc\u00fcgi hooaeg, k\u00e4es oli maikuu ning ees oli mitu kuud, mil hoida \u00fcleval Haage m\u00fc\u00fcki.\u00a0 Sellesse perioodi paigutasime kolm kampaaniat:\u00a0 Mai – Haage s\u00fcnnip\u00e4evakuu ja e-pood allahinnatud Juuni – veebim\u00e4ng August – veebim\u00e4ng Kuidas mai kampaania tegime? Meta ja Google’i reklaamide visuaalid 3 staatilist visuaali erinevates m\u00f5\u00f5tmetes karussell videoklipp 8 postitust […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.megapikselstuudio.ee\/en\/kuidas-tegime-1-eurost-12-eurot-ehk-koostoo-haagega\/\" \/>\n<meta property=\"og:site_name\" content=\"Megapikselstuudio\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/megapikselstuudio\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-22T12:44:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-10T20:06:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.megapikselstuudio.ee\/wp-content\/uploads\/2026\/03\/Haaige-kaasus-MP-blogi-19x01080-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Andreas\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andreas\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.megapikselstuudio.ee\\\/kuidas-tegime-1-eurost-12-eurot-ehk-koostoo-haagega\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.megapikselstuudio.ee\\\/kuidas-tegime-1-eurost-12-eurot-ehk-koostoo-haagega\\\/\"},\"author\":{\"name\":\"Andreas\",\"@id\":\"https:\\\/\\\/www.megapikselstuudio.ee\\\/#\\\/schema\\\/person\\\/198623baa315eba7a46d35b2950294b7\"},\"headline\":\"Kuidas tegime 1 eurost 12 eurot ehk koost\u00f6\u00f6 Haagega?\",\"datePublished\":\"2026-03-22T12:44:48+00:00\",\"dateModified\":\"2026-08-10T20:06:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.megapikselstuudio.ee\\\/kuidas-tegime-1-eurost-12-eurot-ehk-koostoo-haagega\\\/\"},\"wordCount\":509,\"publisher\":{\"@id\":\"https:\\\/\\\/www.megapikselstuudio.ee\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.megapikselstuudio.ee\\\/kuidas-tegime-1-eurost-12-eurot-ehk-koostoo-haagega\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.megapikselstuudio.ee\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Haaige-kaasus-MP-blogi-19x01080-2.webp\",\"articleSection\":[\"Postitused\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.megapikselstuudio.ee\\\/kuidas-tegime-1-eurost-12-eurot-ehk-koostoo-haagega\\\/\",\"url\":\"https:\\\/\\\/www.megapikselstuudio.ee\\\/kuidas-tegime-1-eurost-12-eurot-ehk-koostoo-haagega\\\/\",\"name\":\"Kuidas tegime 1 eurost 12 eurot ehk koost\u00f6\u00f6 Haagega? 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